National & International

Campaigners urge big brands to do more for International Women’s Day

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According to The Guardian, International Women’s Day is in danger of becoming little more than a corporate Valentine’s Day, with companies jumping on the bandwagon to whitewash their brands rather than promote women’s equality, leading feminists have said.

With International Women’s Day products on offer from red roses to hipster T-shirts with slogans such as “Woman Up”, leading equal rights campaigners have called on companies to do more for causes on International Women’s Day, rather than using it as a promotional opportunity. The day for advocating for International Women’s Day, takes place on Sunday 8 March 2020.

Vivienne Hayes, chief executive of the Women’s Resource Centre, said: “This use of International Women’s Day by companies is part of the co-option of feminism and women’s equality into a much more mainstream position, that has led to the corporatisation of the advancement of women’s rights.

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